Ukrnafta launched a nationwide fundraiser in partnership with the Khartia military unit to collect 100 million UAH for essential frontline equipment. Every liter of fuel, coffee, or hotdog bought at any of the 545 Ukrnafta stations added one hryvnia to the cause. The campaign's idea — “energy equals support” — shaped both its mechanics and creative direction. We developed a dynamic identity with slanted, energetic typography to visualize constant motion. In the video campaign, Serhiy Zhadan and Vasyl Baidak acted as everyday customers whose humorous and rhythmic dialogue turned routine actions into acts of help. The result was a bold, relatable campaign fueled by collective energy.