On June 6, 2023, the destruction of the Kakhovka Hydroelectric Plant caused one of the worst ecological and humanitarian disasters in Ukraine’s recent history. Flooded areas in the Kherson region became inaccessible — demanding immediate rescue solutions. WOG, a nationwide fuel brand, partnered with UNITED24 to launch a large-scale charity campaign within just 48 hours. The idea: turn fuel into action. For every liter of Mustang fuel purchased, WOG donated one hryvnia toward amphibious all-terrain vehicles (BOGUNs) for Ukraine’s emergency services. The campaign included a bold, high-energy video styled as a test-drive across mud, hills, and warzones; a dynamic radio spot that mimicked the roar of an all-terrain engine; and clear, unified visual messaging across digital and in-store channels. As a result, the vehicles reached those who needed them most — everywhere our people are.