Brainstack builds profitable tech businesses without illusions — and needed an identity that reflected its sharp focus and mature tone. We developed a branding concept centered around the message “Focus on Main,” targeting self-driven professionals who seek clarity, not fluff. The logo mark was inspired by a tetrapod — a stable form with inward-facing elements, symbolizing centeredness and strategic intent. The design system includes custom-built angled graphic blocks based on the logo’s 120° structure, allowing for dynamic but consistent layouts. The color palette combines stark black, pure white, and accent violet gradients — minimal yet energetic. Typography relies on Fira Sans Condensed, bold and precise. The identity extends across HR materials, social posts, office merch, and digital surfaces — always reinforcing Brainstack’s key promise: focus brings results.