EXPLA combines the best of performance marketing and product-based culture — a company for those who prefer logic over buzz, structure over chaos, and growth over vanity. The name EXPLA is short, sharp, and memorable, reflecting clarity and compression. The visual identity is built around a bold, technical square — a symbol of focus and discipline — accompanied by the clean Ukrainian-designed typeface e-Ukraine. The brand uses green and yellow as its primary colors, evoking energy, intellect, and contrast. We designed a layered visual system with animated and static cubes, scalable graphic grids, and an expressive internal mascot, “The Cube,” which embodies flexibility, clarity, and playfulness. The slogan “Technically, we perform growth” perfectly encapsulates the mindset: a human, engineering-level approach to scalable business results. The brand positions itself as a filter — attracting the smart, focused, and ambitious, while gently signaling to everyone else: this isn’t for you.