To reinforce its employer brand, Parimatch Tech launched a campaign built around the slogan “Developing. Exciting.” The message captured the company’s core values: constant evolution, innovation, and emotional impact. The use of the present continuous tense emphasized the energy and momentum of the company’s daily processes. This idea was brought to life through a fast-paced promo video enhanced by Trapcode Particular — a particle-based VFX technique that layered motion graphics over live footage. The result was a visually engaging story with a tech-forward aesthetic and vibrant rhythm. The campaign spoke directly to young IT specialists and tech professionals, positioning Parimatch Tech as an employer that doesn’t just build products — it builds excitement.