PROVID was one of Ukraine’s leading creative agencies, while DDB is part of the global Omnicom network. In 2018, PROVID officially joined the DDB family — creating a new hybrid agency. The rebranding task was to reflect this merge in a way that speaks to both legacy and novelty. Our concept visualized the synergy between both agencies: strong legacy + global reach + new creative forms. The identity was built around the idea of dynamic transformation — showing how one shape morphs into another, symbolizing the multiplicity of tools, perspectives, and solutions the new agency offers. The result is a bold, flexible system that unites PROVID’s personality with DDB’s universal power. Visually, it’s a modular identity that can stretch, scale, and evolve — just like the agency itself.