Insurance is something you rarely think about when things are going well — but you still want it, just in case. A flight gets cancelled. A dog chases you. You eat the wrong thing. You get sent abroad last minute. Raptom (Ukrainian for "suddenly") is an online insurance marketplace designed to be ready for all of life’s unexpected events. The brand identity centers around the metaphor of a shadow — an abstract shape symbolizing the unknown that could suddenly emerge. Instead of instilling fear, Raptom responds with wit, warmth, and charm. The modular visual system includes a custom 3D clipart constructor that lets the brand assemble humorous and diverse scenes across different channels. It’s a bold, flexible system for a world full of maybes.