ABOUT ME

Creative leader with 10+ years of experience in advertising, branding, and cross-disciplinary ideation. I build and lead creative teams, mentor talent, and run projects from insight to execution. I believe in ideas born from human truths, not formats. Known for my ability to find unexpected angles and translate complex problems into sharp, minimalist solutions.

Better strange than beautiful

My guiding principle.

CORE COMPETENCIES

• Creative Direction & Strategy

• Art Direction & Visual Thinking

• Team Leadership & Mentorship

• Ideation & Campaign Development

• Naming & Creative Copywriting

• Storytelling & Narrative Building

• Pitching & Client Communication

• Brand Identity & Positioning

EXPERIENCE

Creative Group Head
Iamidea | 02.2023 – Present
Leading ideation and production of multi-channel campaigns. Running team brainstorms and developing modular pipelines across clients.

Creative Lead
Digital Chain / Mr.fish / Parimatch Tech | 07.2020 – 05.2022
Directed key campaigns in betting, tech and FMCG sectors. Built agile processes and mentored creative teams.

Creative Director / Partner
CF Digital / Nahaba Agency | 07.2020 – 05.2022
Built the creative department from scratch, expanded the team to 6 people. Launched award-winning projects. The unit evolved into a separate creative entity (Nahaba).

Art Director
PROVID | 03.2017 – 07.2018
Led brand and communication design for local and international brands.

Art Director
HAVAS Ukraine | 06.2016 – 03.2017
Co-created campaigns for major FMCG and automotive clients.

Creative Designer
TMA Ukraine | 06.2015 – 06.2016
Developed concepts and executed activations, OOH and promo campaigns.

AWARDS & HONORS

• Bronze Effie

• Best of Contest KIAF

• 9× Silver KIAF

• 15× Bronze KIAF

• 8× Shortlist KIAF

• 4× Bronze ADC*UA

• 4× Shortlist ADC*UA

• 2× Ukrainian Design: TVBO

• 5th place Young Glory (World)

• SF Big Idea Creative Challenge

• Finalist:

  • Eurobest

  • Young Lions

  • Molodiya

  • Behance Galleries

SELECTED CLIENTS

Kyivstar, Rozetka, Parimatch, MasterCard, Silpo, Bayadera Group, Renault, Peugeot, Nestlé, Fozzy Group, Ocean Plaza, OTP Bank, British American Tobacco, IDS Group, Jacobs, Jeep, Procter & Gamble, Uklon, Metro Ukraine, Nova Post.

TOOLS & PLATFORMS

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere)
Blender 3D, Cinema 4D, Mixamo
Figma, Framer, Miro, Jira, Slack, Google Workspace

HARD SKILLS

Art direction / Creative direction / Project facilitation / Graphic design / Branding / Naming / Copywriting / 3D illustration / DTP / Presentation design

SOFT SKILLS

Mentorship / Conceptual thinking / Team facilitation / Strategic questioning / Cross-functional collaboration / Empathy / Adaptability / Critical thinking

EDUCATION & TRAINING

Writing & Storytelling
Litosvita (Annual Course), Oleksandr Mykhed (Creative Writing)

Communication & Production Strategy
SKVOT: Identity and Branding / How to Film a Commercial
Oleksandr Katkov: Communication Strategy

3D Modeling for Games
ART CRAFT: Blender, Maya, Unity

Theater & Performance Training
Workshops by Slava Zhila (SuperTask 1.0 / 3.0)